Bangalore, April 03, 2023: ACKO Tech's content division held the inaugural ACKO Drive Awards in New Delhi. The awards acknowledged and celebrated the best products and exceptional contributions of the auto industry in the past year. Prominent figures from the automobile industry attended the event.
The "The One That Matters" (#TOTM) signifies ACKO Drive's efforts to establish a transparent and reputable recognition system for the automobile industry. By setting new standards of excellence, these awards identify exceptional products and individuals, motivating and inspiring them to succeed. The awards recognised outstanding achievements in various categories. The year's best products such as cars, bikes, scooters, or the work behind them done in communication, design, and technology, that focussed on excellence, innovation, was honoured at the event. Key leaders in the Indian automobile industry were also recognised.
The ACKO Drive Awards, "The One That Matters' (#TOTM), were awarded to:
2023 Commuter Motorcycle
Bajaj Pulsar N160
2023 Performance Motorcycle
KTM RC 390
2023 Adventure Motorcycle
Suzuki V-Strom SX
2023 Modern Classic Motorcycle
Royal Enfield Hunter 350
2023 Premium Performance Motorcycle
Suzuki Katana
2023 Premium Motorcycle
Ducati Hypermotard 950
2023 Premium Adventure Motorcycle
Ducati DesertX
2023 Scooter of the Year
Vida V1
2023 ACKO Drive EV Bike
Vida V1
2023 Bike Design of the Year
Vida V1
2023 ACKO Drive Bike Manufacturer of the Year
Royal Enfield
2023 ACKO Drive Premium Bike Of The Year
Ducati DesertX
2023 ACKO Drive Bike of the Year
Vida V1
2023 Entry Car
Maruti Suzuki Alto K10
2023 Subcompact Car
Maruti Suzuki Baleno
2023 Subcompact SUV
Maruti Suzuki Brezza
2023 Compact Car
Skoda Slavia
2023 Compact SUV
Maruti Suzuki Grand Vitara
2023 MPV
Kia Carens
2023 Midsize Car
Hyundai Tucson
2023 Fullsize Car
Mahindra Scorpio - N
2023 Premium Compact Car
Audi Q3
2023 Luxury Car
Range Rover Sport
2023 Performance Car
Mercedes-AMG EQS 53 4MATIC+
2023 Sports Car
Lamborghini Urus Performante
2023 ACKO Drive EV Car
Tata Tiago EV
2023 ACKO Drive Premium EV
BMW i4
2023 Car Design of the Year
Kia EV6
2023 ACKO Drive Car Manufacturer of the Year
Maruti Suzuki India
2023 ACKO Drive Premium Car of the Year
Mercedes-AMG EQS 53 4MATIC+
2023 ACKO Drive Car of the Year
Skoda Slavia
2023 Interface / Infotainment
BYD Atto 3
2023 Best Gadget
MBUX Hyperscreen
2023 Safety Award
Mahindra Scorpio - N
2023 Best Creative Film (Bike)
Ather
2023 Best Creative Film (Car)
Volkswagen Social Safety Video Series
2023 Best Integrated Campaign Idea (Bike)
Bajaj for Pulsar N160 Launch
2023 Best Integrated Campaign Idea (Car)
Hyundai for Ioniq5
2023 Best PR & Communications Team of the Year (Bike)
Ather
2023 Best PR & Communications Team of the Year (Car)
Citroën
2023 Best Social Media Campaign (Bike)
TVS Sport 'Mileage ka Baap'
2023 Best Social Media Campaign (Car)
Skoda for Skoda x Giphy
2023 Brand Ambassador of the Year
Virat Kohli (Audi India)
Further, the Viewers' Choice Awards under various categories were conferred upon:
2023 ACKO Drive Viewers' Choice Bike
Honda CB 300F
2023 ACKO Drive Viewers' Choice Tech
Honda City- Honda Sensing
2023 ACKO Drive Viewers' Choice Car
Mahindra Scorpio - N
The aim of the Viewers' Choice Awards is to obtain valuable feedback from customers about companies and manufacturers. Additionally, it fosters a sense of involvement and proprietorship among viewers, resulting in greater engagement.
Siddharth Vinayak Patankar, Chief Creative Officer, ACKO Tech, said, "Initiatives like the ACKO Drive Awards are aimed at recognising and rewarding excellence. It is crucial to celebrate the hard work and dedication of individuals and products that have contributed to the growth and development of the automotive industry. And it is vital that in the clutter of awards, we follow a process that is truly transparent and comprehensive. The inaugural ACKO Drive Awards are without a doubt the country's most credible automobile honours. The pride and celebration we see from the winners, and the appreciation from our audience are further proof of this."
Rajesh Jejurikar, Executive Director and CEO, Auto and Farm, Mahindra and Mahindra was awarded the 2023 ACKO Drive Person Of The Year. Tarun Mehta, Founder of Ather, was the first winner of the Jagdish Khattar Rising Star Award – an honour that recognises a promising achiever in the startup or automobile manufacturing and engineering realms.
"I strongly believe that the awards like these have a positive impact not only on the winners but also on the entire industry. Acknowledging excellence stimulates healthy competition and encourages innovation and growth, which ultimately benefits consumers. I congratulate all the winners of the ACKO Drive Awards and hope that this initiative will inspire others in the industry to strive for excellence", added Siddharth.
The winners were selected after a rigorous evaluation process that included assessment by three separate expert juries for Bike, Car, and Communications. Consumer opinion and sentiment is also recognised in the Viewers' Choice awards. The platform will continue to promote and encourage innovation and best practices in the Indian automobile industry and showcase the latest trends and developments in the sector.
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