Maharashtra Tourism's Initiative To Encourage Travel and Trade Opportunities in the Country Through 8 City Road Shows
With a motive to offer incredible opportunities, gather sentiments from prospective clients, and explore market potential by linking travel trade, Maharashtra Tourism has commenced an8-cityroadshow touracross the nation in addition to participating at various trade fairs in association with its stakeholders/partners. These Trade fairs are a one-stop shop for depicting the enormous travel and tourism landscape that Maharashtra as a state offers. Boasting its historicalheritage, beaches, religiousmonuments, hill stations, wildlife, adventure sports, exotic cuisine, cultural festivals, transport connectivity,etc, Maharashtra is considered one of the most preferred tourist destinations. After receiving an astounding response last year, Maharashtra Tourism conducted its roadshow this year in the glorious city of Bengaluru. The event was organized on 27th July at Fairfield by Marriott that was attended by eminentpersonalities in the tour and travel fraternity of the city.
Over the years, there has been an upsurge in travel and tourism from the South of India. It has been observed that the citizens like to travel and explore pilgrimage places in Maharashtra like Ashtavinayak, Jyotirlangas, Pandharpur, Kolhapur. Since their travel habits are inclined towards devotional destinations, it is a great opportunity for Maharashtra tourism to tap into their needs and requirements as the destinations that Maharashtra state tourism offers deems fit with the travel requirement of the citizens of South India.
Smt. Radhika Rastogi (IAS), Principal Secretary (Tourism) said, "After receiving an overwhelming response from our roadshows last year, we are elated to organize a road show series this year as well to newer markets and explore untapped opportunities. Our motive is to promote tourism and boost inter-state travel and tourism. We are happy to receive such a great response for our roadshow in Bengaluru. Maharashtra as a state is rich in travel and tourism opportunities due to various aspects. Post covid, the tourism industry is reviving and the travel companies in Maharashtra are witnessing an uptick in booking trends. We are certain that all our forthcoming roadshows in the country will get a great response from the citizens."
Maharashtra as a state offers unlimited opportunities for tourists to explore. The state has great connectivity by railways, roadways, and airways, which cater best to both domestic and international travelers. Maharashtra Tourism offers many policies to boost niche tourism segments in the state such as Agro Tourism policy, Beach Shack policy, Caravan policy, and Adventure Tourism policy. These policies have been designed considering variouschanging travel trends and the consumer behavior of tourists.
The event will also explore major financial hubs including, Surat, Ahmedabad, Hyderabad, Vizag, New Delhi, and Chennai. These roadshowsofferentrepreneursa large pool of potential leads, which are imperative for research, networking, brand expansion, sales negotiations, andgeneral end-user sales.
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