Tuesday, May 31, 2022

Building Trust as a CEO in 2022: Are You Thinking about Focus and Constant Reinvention?

Six areas that are important to CEOs as we enter the future normal.
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Building Trust as a CEO in 2022: Are You Thinking about Focus and Constant Reinvention?

Insights on the Road to Performance Excellence

By Harry Hertz "The Baldrige Cheermudgeon"

It has once again been a little more than two years since I last summarized the topics that are keeping CEOs up at night. And what a ride we have had over the last two years! In my new study, I have found a great overlap with the themes I articulated two years ago. However, I also found significant focus that offers much greater specificity, complexity, and integration of interwoven priorities.

As in the past, I have combined what I heard from senior executives across sectors, what I read in blogs and publications, and what I learned from numerous studies. I have once again identified six areas that are important to CEOs as we enter the future normal.

I will briefly describe the 17 articles that had the greatest influence on the current study, share the six themes for consideration in 2022 and briefly relate how the 2021-2022 Baldrige Excellence Framework® addresses these topics, comment on the relationship to the themes from two years ago, and provide some food for thought as the Baldrige framework is being revised this year to remain at the leading edge of validated leadership and performance practice.

The 17 Articles 

Six articles/studies were the most informative for me. The first, "Find Your Essential: How to Thrive in a Post-Pandemic Reality" was produced by the IBM Institute for Business Value, in cooperation with Oxford Economics (IBM). It is based on interviews of 3,000 CEOs from nearly 50 countries and 26 industries. The second article, "Building on Hope: Forging Ahead," is the product of the 2021 Fortune/Deloitte CEO survey conducted in September 2021 and involving 117 CEOs from more than15 industries (Fortune). The third article, "7 Deepwater Business Challenges We'll Be Facing in 2022," by Angela Yurchenko is based on interviews of over 100 entrepreneurs (Medium). The fourth article, based on a Business Roundtable survey (BRT), was authored by Eric Rosenbaum, published by CNBC, and summarized as "more volatility, no end to Covid." The fifth article, "The CEO: Architect of the New Operations Agenda," from McKinsey & Company (McKinsey1), was co-authored by Andreas Behrendt, Axel Karlsson, and Daniel Swan. The sixth article, "The Next Normal Arrives:Trends that Will Define 2021 – and Beyond," also from McKinsey (McKinsey2), was co-authored by Kevin Sneader and Shubham Singhal.

The remaining articles are as follows:

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