A Frustrated Yet Still Somewhat Hopeful Update on My Book on American Gun Culture

David Yamane

Jan 31

Among the reasons for my recent hiatus from online activity in connection with my research on guns is frustration at my literary agent's inability to find a publisher for my book, Gun Curious: Inside America's Evolving Culture of Firearms. This is not due at all to his effort and expertise. He is annually one of the most successful sellers of non-fiction works in the US.

Last summer (2022), he began sending my proposal to editors at trade publishers like Crown, Random House, Scribner, St. Martin's, Bloomsbury, Sentinal, and others. In three rounds totaling 19 submissions, all but one passed or did not respond (effectively passing).

Of course, I have to accept the possibility that the book I am writing is just not interesting or that I'm not the right person to carry the project. But there was a pattern in the editors' responses that I could not help but notice:

Thanks for this, Don. The author is really impressive and this is a timely and important issue. That said, I have too many concerns about the size of the audience for a book on this subject, as well done as this is.

I think this is a pretty difficult sell. While Yamane's approach to guns, gun laws, and gun culture is in a unique kind of thoughtful middle ground, I think we'll be hard pressed to get people on any side of the gun issue (pro, anti, curious, etc.) excited enough to lay down money for the book.

I think it's going to be a pass. It's a smart proposal and we enjoyed reading it, but looking at the sales track for the comps, we're concerned that none of them have broken out—even with some of the authors having bigger public-facing platforms than David.

"No audience for this book" is certainly an easy answer for an editor to fall back on, though perhaps too easy an answer because I recall hearing somewhere that the vast majority of books published do not sell out their advances. The idea that other books on American gun culture have not sold well ("broken out") is certainly a reality I am fighting against.

But more discouraging to me is the idea that occupying "a unique kind of thoughtful middle ground" in the gun debates is a dead end. As much as I believe in my project, I have to admit that a book on Guns and the Demise of American Democracy OR Guns and the Salvation of American Democracy would be easier to sell.

Indeed, in my frustration last fall, I mocked up two competing book covers and developed a plan to release the same book under both titles and use sales figures as data on where Americans stand on the issue.

And, yet, I am still somewhat hopeful about this book project because the issue of guns remains essential and no one is approaching it in the way I do in Gun Curious. Before my last meeting with my agent, I re-read the entire 60+ page proposal and found almost nothing I wanted to change.

The proposal is now in the email inboxes of another group of editors, and as Sandy always reminds me (citing often rejected authors like Stephen King, J.K. Rowling, and John Grisham), it only takes one. So, please send your positive energy to Manhattan for me.

For those interested in the longer story of this effort, read on.